Making every home a NICE home. NICE was founded in 2011, another endeavor launched by Al Fozan Holding Company, a pioneer concept in the retail homeware sector, as a leading manufacturer and retailer of household items in the Kingdom.

The main goal of “nice” is to provide customers with the best products from around the world, designed and selected by Saudi designers as well as a highly experienced purchasing team with multi-cultural backgrounds.

Giordano is now one of the world's leading international retailers of apparel and accessories for men, women, and children. Giordano's success is deeply rooted in its five corporate business values of Quality, Knowledge, Innovation, Srevice and Simplicity ( Q.K.I.S.S).